Personal Branding is used to create credibility and develop a loyal following.

The first step is to create your brand is crafting your brand story. People remember stories better than data! A good story is composed of who you are and what you are passionate about, what you have overcome, what your mission is, and what makes you credible. These key ingredients are important because it’s how you connect with people. Discuss a difficult experience that led to your break through moment. Next, share your revelation and how you solved your conflict. Be sure to share what you learned with your audience. And, include images of yourself! This helps to connect with your audience on a personal level because your future followers can see your face while they get to know you. Lastly, connect to the pain points of your audience and let them know how you can help them!

Remember - Don’t give up too early because this is a marathon not a sprint!